ABOUT
Caleb Fiero
fierocaleb@gmail.com
LinkedIn
I’m Caleb Fiero, a graphic designer based in Jackson, Michigan, and a Michigan State University graduate. My work spans brand identity, print, apparel, and digital marketing materials. During my internship at The Lakes Print Shop, I developed branding elements, created merchandise graphics, and built web-store pages and social content.
CV
SELECTED WORK
009 — Anderson Concrete T-Shirt Design
I designed this T-shirt for Anderson Concrete during my internship. The client shared a moodboard inspired by Ed Hardy graphic tees, which helped guide the design. I then prepared proofs and sent them to the company’s owner for review before production.
008 — Hawaii Makoa
Style Guide
Hawaii Makoa is a fictional basketball team I developed a brand identity for. I researched Hawaiian culture to inform the logos, colors, and patterns, then put together a style guide showing how the elements work across uniforms and other team materials.
Link to full style guide
007 — GLEEM Sparkling Water
Packaging
GLEEM is a conceptual sparkling-water brand built around a bold serif wordmark and distinct flavor colors. I developed the identity and can packaging as a consistent system across lemon, blue raspberry, and strawberry variants.
006 — Mr. Popper’s Penguins Book Cover
For this cover redesign, I paired a penguin illustration with Mr. Popper’s silhouette to show the connection between the characters. I chose warm colors and tall serif lettering to give the cover a retro feel inspired by 1970s corporate modernism.
005 — Radiohead Informational Poster
Radiohead’s album artwork inspired the typography in this informational poster. I brought together typefaces from their album covers and used imagery and color to make the poster feel connected to the band.
004 — Electric is Not the Answer Magazine Spread
This magazine spread accompanies an opinion article about the environmental drawbacks of electric vehicles. I illustrated a smoking battery to reflect the author’s argument and kept the layout simple so the image and headline stand out.
003 — Rune
Plexi Glass Etching
002 — Grid Map
Plexi Glass Etching
001 — Censor
Lithograph